In pages 260-261 of the article, Kendall dives into masculinities as expressed in the online forum BlueSky (though I'd argue they're most definitely not limited to online spaces) and its link to technological competency. In defining hegemonic masculinity as man's dominance over women, other men, and various technologies, she gives examples of this taken from the chatter on BlueSky as supporting this; men will log on an ask questions and give advice about technological problems and chart their future purchases and such. This ties the group together to the common theme of computer literacy and masculinity because, somehow, technological competency is something that has become tied to 'man' as a sex; it is viewed as inherent to the gender among other things.
With that said, I've grown to hate the idea of hegemonic masculinity. Granted, all men aren't out for domination, but those over time that have said that technological competency and the ability to get something done with the hands is a defining trait of masculinity has my full contempt.
With THAT said, it does feel good to work a long day and to have a sense of accomplishment, or to have that same feeling when overcoming a hard problem that requires a little bit of mental calculus so to speak.
However, these masculine stereotypes have made the world a little less pleasant as far as I'm concerned. Women have their own problems to deal with thanks to societies of patriarchy of history until now. Yet, while I don't think men in general (in developed countries) subscribe to the notion of blatant male superiority and female submission, I think that men tie their identities somewhat to these stereotypes of male accomplishment and technological competency and we pit them against each other to assert ourselves. Of course, women have a role in this, but specifically men among other men have created multiple masculine constructs that are played out in different social scenarios be it online or meatspace.
In my own life, I've found myself over the years wanting to learn certain skills or be a certain way or accomplish a certain feat in order to have something to say of "worth" around people, men or women. I've taken the manual labor jobs that pay $25 an hour verses the $16 an hour restaurant job, obviously for the money, but also so I could have a story to tell and a trophy to lord. I've went after a mechanical engineering degree because an old girlfriend's dad scoffed at the idea of pursuing social work because of its apparent pathetic pay and because she didn't think of me as ambitious enough (another trait associated with ideal masculinity). I still don't really know what the hell I'm doing in DTC (I just like it is all), but when I talk with older men or other successful friends my age, I fabricate more direction and ambition to them in those situations.
And why?
There's expectation put upon men by people, and its mostly based on the hegemonic masculine ideal that Kendall referenced in her essay. The men of BlueSky are a perfect example of this, in getting back to her article. "Did ya SPIKE HER??"
So, its not to say that I disagree with Kendall or anything. If anything, I agree with the stereotypes that she identified, and I, as well as many other men who didn't have a mechanic or controlling rocket scientist for a father, could also agree because of life experience around other men who are pressured by these same expectancies regardless if they're implied or bluntly put. The foolish thing is that, if certain levels of competency doesn't in a technical realm for example, a certain degree of femininity is attached to that. Since technological competency is masculine, and technological incompetency is apparently feminine in nature as Kendall states, there probably has been a whole lot of wounding to go around throughout the course of a man's life thanks to sub-par performance in that area.
Isn't it funny though that there are plenty of brilliant technologically savvy women out there? I think that the figure is much larger now than in the past. Are they butch for knowing what they do? Of course not.
I remember being very proud of my mother for learning HTML when 10 years ago she had problems doing some of the simplest functions on a computer. I also know many plenty of women out there who are great graphic designers and coders. If anything, I think the gap between technologically savvy men and women is closing rapidly and will continue to close as stereotypes like the ones Kendall identified are revealed to more and more and critically analyzed.